H-T-M ON NIKEID
For the first time ever, H-T-M — the ongoing collaboration between style leader Hiroshi Fujiwara, Nike design legend Tinker Hatfield and Nike CEO and designer Mark Parker — unleashes NIKEiD custom palettes onto three iconic Air Maxes.
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We created over 40 personalized athlete films and products. Below is an example of film for Neymar JR.
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This project was a huge collaboration with an amazing group of talented folks internally at Nike as well as some external partners:
Man Vs Machine