LA ORIGINAL
SUPPORT LOCAL
CREATIVITY



72and Sunny collaborated with Mayor Garcetti and The Mayor's Fund for Los Angeles to stake LA’s claim as the world’s creative capital. Together we designed a logo and program that celebrates our city’s dynamic creators, brands and manufacturers, while raising money to support creative entrepreneurs in underserved communities.







Print campaign





Credits:
Editor: Grant Lewis
Motion Graphics: Jae Yoo, Billy Koak
Post Producers: Caroline Anguiano, Ryan Curtis
Agency Producers: Marisa Wasser, Juliana Polidor
Designer: Andy Lam
Brand: Danielle Gard, Danielle Rivera
Mix: Jeff Fuller
Creative Directors: Evan DeHaven, Garrett Jones, Tyree Harris, Kwaku Beke