IT'S ALL FLEXIBLE.
NATURALLY.
NYC Billboard
NYC iD Lounge
We created an intimate lounge to help annouce the new Nike Free Customization offering to press and influencers.
![](https://freight.cargo.site/t/original/i/04257b8464e99cfc3dd1d88903d72a00e9a72e6e024506485014cc696f0fdd42/Screen-Shot-2014-06-17-at-2.50.44-PM_o.png)
![](https://freight.cargo.site/t/original/i/3e496c2bb446e66bdda82bde499b07be578033b8a8e6af8985cc5473b50d5c21/Screen-Shot-2014-06-17-at-2.50.54-PM_o.png)
Photography
We created a series of photography assets including product, lifestyle and action to be used online and in stores around the world.
![](https://freight.cargo.site/t/original/i/e905e0e7e9be3daae1b3d9a97520ca08b61d71035903c7e150afd6380ef3e42f/Su14_NikeiD_Free_FST_GenderNeutral_1600x769_o.jpg)
![](https://freight.cargo.site/t/original/i/526fe624bc138b2ff8f96037331a052345bd1d0a6a3523cea8690998a593caf5/Su14_NikeiD_Free_FST_Mens_1600x769_o.jpg)
![](https://freight.cargo.site/t/original/i/3970873bf25fa3a793e1789421ded6764ad87035ad3c496f21ee2766043619ac/Su14_NikeiD_Free_FST_Womens_1600x769_o.jpg)
![](https://freight.cargo.site/t/original/i/b49804e88c5e49a5d53a838733eeca919dfc74e55b58557d21ae3b841fb991f2/Su14_NikeiD_Free_ProductGalleryHeader_2334x1387_o.jpg)
![](https://freight.cargo.site/t/original/i/71448bcbf8ec822f1f66ef95d44485ce6ac50e30a0931a4891c90f5db74cb0ec/1780168_10152000893851463_1612771299_o_o.jpg)
![](https://freight.cargo.site/t/original/i/9764ead6a72b1aab996280fff30b6848745c6aa384458600b3d0bf17bac6040e/1796780_10151971699086463_395448563_o_o.jpg)
![](https://freight.cargo.site/t/original/i/c4148c1c9264d870ff13abf825f1cb1d0dd904745436d576a4b57e2cd8d5b9e2/1891433_10151976133841463_1407426517_o_o.jpg)
![](https://freight.cargo.site/t/original/i/13bb6e989fca47681fd9b1de060b46687900ffd3999667877490bf9b39411ad5/1932755_10151974145321463_748641399_o_o.jpg)
![](https://freight.cargo.site/t/original/i/6d971b3788eda8014e3c32d3ea2bd06f43bd411574753edfdb114e86eb663ce4/1957836_10152005726471463_1652606247_o_o.jpg)
![](https://freight.cargo.site/t/original/i/21f92bb073de2628ec62e7120fcefaf5077d71c44bbf563d17d6c8c9052629b8/1965542_10151975936156463_920236983_o_o.jpg)
![](https://freight.cargo.site/t/original/i/fc4d6cddff3e144d5e4b20c5219a464335836164c52977530415a45c5a5903c4/1974236_10151970043806463_1552651781_o_o.jpg)
Credits:
This project was a huge collaboration with an amazing group of talented folks internally at Nike as well as some external partners:
Animation: Laundry