When Tyler “Ninja” Blevins started playing video games as a young kid, no one saw a future in it—but that didn’t matter. Gaming ignited a spark in him that he enjoyed too much to stop, and the more he chased that spark, the more possibilities opened up ahead of him. As he grew, gaming grew.

So whatever your spark is, chase it. You never know where it might take you and how you might inspire others in the process.

We worked closely with Loaded and adidas Originals to create the next chapter in the Ninja x adidas collaboration: Time In. This chapter was about reminding people that you don’t always have to follow in the footsteps of others, you just have to follow your dreams.

My role was to lead creative and the marketing plan from inception through production. It was a close collaboration between my small team at 3AM and our production partners at Laundry and we couldn’t be more pleased with the outcome!!


Ninja Twitch Debut


GIPHY Stickers

Social  Content

Web Experience

Web Content

Executive Creative Director / Writer / Director - Evan DeHaven
Creative Director / Senior Copy Writer - Molly Douglas
CMO - Tara Deveaux
Account - Jason Rein
Producer - Ashley Hsieh
Strategy Director - Shawn Shahani
Product Photographer - Christine DeHaven

ECD - Anthony Liu
ECD - PJ Richardson
EP - Matthew Primm
Producer - Meredith Panicara

Loaded Team:
Andy Burdin
Colin DeShong
Niles Heron
Yoni Ginsberg

Product Design:
Rick Williams - Distinct Life

adidas Team:
Kali Wilgus
Georgia Wagstaff
Bethany Paternostro
Laura Leland
Sam Allard
Parise Sellitti
Ilona Stepanyants